Practical Approach

In a previous professional life, I spent many years in the clean energy and conservation business in the US and abroad. That's a story for another time. But the experience from that work informed the design of the Sugar Doozy car perfume diffuser.

Artisanal Manufacture

Following the ideas of the Slow Fashion movement, the product fabrication involves artisanal production and the use of eco-friendly materials. The diffuser is designed to last a very long time, and its components are reusable, in line with the concept of the circular economy to minimize environmental impacts.

Non-toxic Materials and components

• The ceramic element at the heart of the diffuser is made of clay (compressed soil) and silica (sand).
• The jewel elements are primarily glass and designed for reuse (see below)
• Elastic string is cotton and rubber.
• The replenishment bottle is glass
• Main packaging is recycled cardboard
• Secondary packaging is biodegradable and reusable ziplock bag

Long-lasting

Unlike single-use car air fresheners, our diffuser will provide years of use with periodic replenishments.

Reusable

The diffuser can be easily taken apart, so the elements can be used or gifted as jewels. We are considering offering chains for sale. Stay tuned for that one.