. . .

It was a balmy evening, and I stopped at a flower shop on my way to see an old friend. Back on the sidewalk, breathing in the bouquet of fresh lilies gave a heady thrill—a moment of effortless beauty.  

A great start for the evening, I thought, as I climbed into a cab…

… and was instantly overcome by the harsh chemical aroma of the air freshener tree dangling from the mirror. Bummer. A headache was beginning to take hold. 

Keep Calm and Open a Window, I thought, as an idea began to percolate.

Thus began a 4-year quest to identify, evaluate and combine the best materials, fragrances and design. A quest that took me to France, Italy, and Morocco .

Nothing matches the magic of a fragrant fresh flower, but I reckon we are darn close.  

Our fragrances are natural, and like garden flowers they modulate their intensity and projection with time of day and ambient temperatures.  

More, I wanted the diffuser to look great, to be a luxe and charming keepsake. It should add sparkle in a wide variety of settings - from a a luxury car to a pickup truck. Maybe even in a taxi.

I hope you give our diffuser a try, and look forward to hearing from you.

Cheers to the fragrant life! 

Yo Palatnik

Higher-Up and Ringleader

Sugar Doozy